Isis Enterprise Supports Torus Software Solutions to Win UKTI Spain Technology Competition
Source: Isis Innovation
Spanish company, Torus Software Solutions, working with Isis Enterprise, has won a competition run by the UK Trade & Investment. The UKTI Spain Technology Competition was aimed at helping Spanish businesses expand into the UK. Torus’ victory will reward it with a visit to the UK in which meetings will be set up between the management team and key contacts in their industry. The winners will also be provided entry into a business event of their choice in Britain. Isis Enterprise (IE) is the innovation management consultancy business of Isis Innovation, the technology transfer arm of the University of Oxford.
Torus won this award both for its novel technology, and strength as a business. Torus was commended for a clear strategy on how to succeed in the UK market, and globally. This was attributed to a strong business plan which Isis helped Torus create.
During their 15 month connection, IE has used its expertise to help Torus Software Solutions expand within Spain. The partnership helped establish a strong position in the market – enabling success in the competition.
During their collaboration two products were launched; Java Fast Sockets and Fast Java Messaging. Isis Enterprise’s involvement helped these products reach their full market potential. IE consultants were involved at every stage of the commercialisation of the two technologies. They started by reviewing and managing the initial expressions of interest in these products. This then led to market research on both these commercial opportunities as well as competing technology in the field. IE experience in commercialising innovation in all fields was then applied to turning this research into Technology profiles to publicise the product, as well as customer profiles and pricing structures for the two products. Finally IE supported the development of a click-wrap license agreement.
Guillermo López Taboada, CEO and co-founder of Torus Software Solutions, recognized Isis’ contribution and said: “We have worked with Isis Enterprise closely and its support has been invaluable. Their consultants have helped us defining our portfolio of products and our value proposition; and their assistance with the business planning and the marketing and commercialisation strategy has improved our position in the marketplace.”
Isis Enterprise is a technology transfer and innovation management consultancy business, that helps technology providers and seekers to source, develop and commercialise new innovations. IE helps organisations from the research base and the private sector to commercialise their technology & Intellectual Property. It has experience of helping organisations working at a national and regional level to develop and implement the elements of an innovation ecosystem: intellectual property client policies, regulatory frameworks, networks and capabilities.